"Conversion rate optimization agency" is searched by people who already have traffic and want more of it to convert. Here's what the work should actually involve.
CRO Is Testing, Not Guessing
A real CRO process forms a hypothesis, tests it against real traffic, and measures the result - not just "let's redesign the homepage and hope."
Where to Actually Look First
Product pages and checkout, not the homepage. Most traffic doesn't convert or bounce on the homepage - it happens deeper in the funnel. See our product page checklist for the highest-impact starting point.
What Separates CRO From a Redesign
A redesign changes how things look. CRO changes what happens when someone almost buys and doesn't - smaller, testable changes with measurable impact.
What to Ask an Agency Before Hiring
"What will you test first, and why?" If the answer is vague, they're guessing too.
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