"Shopify store audit" and "ecommerce website audit" searches usually lead to a generic PDF checklist. Here's what an audit should actually dig into.
Speed and Core Web Vitals
Not just a PageSpeed score - what's actually causing the slowdown, and whether it's fixable without a full rebuild.
Conversion Path, Not Just Design
Where visitors drop off between landing and checkout, and why - see our breakdown of why stores get traffic but no sales for the common culprits.
SEO Foundation
Title tags, meta descriptions, structured data, and whether your product pages are actually indexable - covered in our free SEO checklist.
What Most Audits Skip
App bloat (apps you're paying for and not using), mobile-specific friction, and whether your theme is actually the bottleneck or just an easy scapegoat.
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