If you've priced out Shopify store setup cost in India, you've probably seen everything from a ₹5,000 template install to a ₹5,00,000+ custom build - with no clear sense of which one is right for you. Here's an honest breakdown, in rupees.
DIY with a Theme (₹0-₹15,000)
You pay for your Shopify subscription and maybe a paid theme. This works for a simple catalog with a handful of products. The trade-off is your own time, and a store that rarely converts as well as a custom build.
Freelancer (₹20,000-₹1,50,000)
Rates vary widely by experience. A freelancer is a good fit for a focused build or specific fixes - the risk is what happens after launch, when they move on to the next client.
Agency (₹42,000-₹10,00,000+)
At Revenue Phoenix, Shopify development starts at ₹67,000, with brand strategy starting at ₹42,000 and combo packages from ₹67,000-₹1,00,000 for stores that need both a build and positioning. You're not paying for hours - you're paying for a team that owns the outcome, not just the task.
What Actually Drives the Price Up
Custom design (versus a stock theme), the number of product variants and collections, app integrations (payment gateways, inventory, WhatsApp commerce), and whether you need copywriting and photography alongside the build.
The Real Question
Don't ask "what does a Shopify store cost." Ask "what does a Shopify store cost that actually converts for my specific catalog." See our full global cost breakdown for how this compares internationally, or talk to us directly about your catalog.
Want an honest quote for your specific catalog? Send us your product list on WhatsApp