Search "social media management packages" and you'll get a dozen pricing tables with no explanation of what's actually inside each tier. Here's what should be in a real package - and what's usually missing.
What a Basic Package Should Include
Consistent posting on your core platform, a real content calendar (not "we'll post when inspired"), and design that matches your actual brand - not a templated graphic.
Instagram Management Agency vs. General Social Media Management
Some agencies specialize in Instagram specifically - content, Reels, Stories, community management. Others manage multiple platforms under one retainer. Neither is automatically better; it depends on where your actual customers are.
What Separates a Real Package From a Posting Calendar
A package that only promises a number of posts per week is a calendar, not a strategy. A real package ties content to a goal - follower growth, engagement, or direct sales - and reports on whether it's working.
What Monthly Social Media Management Should Cost
Pricing scales with platform count, posting frequency, and whether paid social is included. See our market-specific breakdowns: India, Canada, and Australia.
Want a package built around your actual goals, not a template? Ask us on WhatsApp