Social media management quotes for Canadian brands swing from a few hundred dollars a month to several thousand - and the spread is confusing on purpose. Here's what actually separates the tiers.
Basic Posting Packages
Covers scheduled posting on 1-2 platforms with light design. Fine for early-stage brands building initial presence, but rarely includes real strategy.
Growth-Stage Retainers
Adds content planning, consistent brand voice, community management, and monthly reporting - the level most growing Canadian D2C and service brands actually need. This is where most of our social media clients sit.
Full-Service Management
Adds paid social, influencer coordination, and deeper analytics. Worth it once social is a measurable revenue channel.
What Should Always Be Included
A real content calendar, a named point of contact, and monthly reporting you can actually understand - not a vanity-metrics screenshot.
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