When Swati Pearls & Jewellers came to us, they needed more than a template swap - they needed a Shopify D2C website built around how jewellery actually sells online: trust, live pricing, and a checkout that doesn't lose mobile shoppers.
A Dawn Theme Rebuild, Not a Reskin
We rebuilt the store on Shopify's Dawn theme with custom sections tailored to jewellery merchandising - not a generic template with a new logo dropped in.
Mobile-First, WhatsApp-First
Most jewellery buyers in India research on mobile and want to confirm details before paying. We built the entire conversion flow around that - fast mobile browsing, with WhatsApp as a first-class path to purchase, not an afterthought bolted on.
Live Gold & Silver Pricing
Precious metal prices move daily. We built a live gold/silver price widget - powered by GitHub Actions pulling current rates into Shopify metafields - so pricing on the site reflects the market, not a number someone forgot to update.
Grounded in Real Market Research
Before writing a line of code, we researched how Indian pearl and jewellery e-commerce sites structure trust signals, certification callouts, and product presentation - jewellery buyers convert differently than most other categories, and the store had to reflect that.
Building or rebuilding a jewellery e-commerce store? Let's talk on WhatsApp